"Words and lettering played an enormous role in films of the silent era." I found this really interesting because I never thought about title sequences being in a Silent Film and I always thought that the fonts were always the same for each film.
"Thus, blackletter fonts in the opening credits were used to evoke horror, ribbons and flowery lettering suggested love, and typography that would have been used on “Wanted” posters connoted a western flick." I thought this was interesting because it is just the same now as it was when they first started to make films so these stereotypes have always stuck within the film Industry.
"The concept of score visualization first conceived by Oskar Fischinger in his film “Studies” anticipates the effects created by Saul Bass in “The Man With the Golden Arm” (1955) and later by Susan Bradley in “Monsters, Inc” (2001)." I thought this was interesting because of how similar the two title sequences were and yet 'Monsters, Inc' still seemed modernised.
"Saul Bass often approached the lettering of a main title as he would a logo, making it function as the core element in a full marketing campaign." I thought this was interesting because I never used to think that a Title Sequence was this important and how it could make or break a film.
"A consequence of this digital era seems to be that modern title design will forever rely on progressive technologies." I thought this was interesting because I never thought of it that way, however some title designers still think it's important to sometimes include older technologies as it can create a different effect.
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